Ultra-Compact Line Array Pays Off
Spellcaster Productions Increases Bottom Line with M.LINE
“We’ve had a fantastic summer” exclaims Spellcaster Pro’s Kevin Rodio. The New Jersey company’s business is increasing, and their knowledge of customer needs, good salesmanship and enthusiasm helps explain why. With the support of McCauley Sound’s excellent product line, engineering prowess and customer service, audio has become Spellcaster Pro’s main focus, in both permanent and temporary installations. The live event production company also does event staffing, rental support, staging and lighting for such venues as churches, schools, clubs, arenas and corporations.
"I love the M.LINE, our company swears by it. We’re going to keep building our inventory based on that"
One of Spellcaster Pro’s best decisions was to purchase the McCauley M.LINE. “I definitely shopped around, definitely priced around. I am very meticulous; when a system comes for demo, I really tear it apart. I want to hear it with our amplifiers. We push it hard because it has to do the job. . . The M.LINE had more bang for the buck and we thought it would be fantastic for our company. We originally bought an eight box M.LINE going into the summer. No event company does that, because summer is a slow time for corporate events.” But it almost paid for itself that first summer. Spellcaster Pro was able to use the array show after show and received great reviews, due to its compactness. “You can stick it anywhere, it’s not an eyesore, it’s aesthetically pleasing, customers love it, and the output you get from it is just fantastic.” Spellcaster now has a twenty box hang, ten per side. These break down to twelve M90’s, four
M120’s, and four MS1’s, not to mention a full complement of McCauley sub-woofers.
In August of last year, Spellcaster Pro held an incredible McCauley M.LINE demo which had a great turnout from all of the surrounding casinos. “We got Trump to sponsor the Imperial Ballroom at Trump Plaza, definitely a cool room. All attendees commented about the seamless coverage and the amazing transition between lows, mids and highs, which is also seamless. There is a high level of SPL without distortion; we can get it nice and loud and not have any distortion whatsoever.”
Besides the great sound, Spellcaster likes the easy installation and comparatively low weight of the M.LINE arrays. “When we set up for Bo Bice at the Hard Rock Café, it only took an hour from start to finish. The Genie lift was able to handle the eight boxes of McCauleys while other systems would be too heavy and bulky.” The Fiftieth Anniversary event at the University of Penn’s Palestra, before approximately 7000 attendees, was very challenging, but the McCauleys performed extraordinarily well. They also were an easy and quick install, because the M.LINE patented fly wear system allows for assembling the entire cluster on the ground, the software figures out the hang points, the motor is dropped down and then it flies. “McCauley’s engineer Ryan Finley is an ace when it comes to programming; he emailed over everything we needed to know to cue them right. . .” It only took an hour and fifteen minutes! “The sight lines are never a problem, because you don’t have to hang large clusters . . .You can put these things practically up in the rafters. . . and the rigging system hooks together allowing you to get a tighter curve, very flexible. We had people on the floor directly below the clusters, and the downfill was perfect. A 45 foot hang with no need for frontfill is amazing. I love the M.LINE; our company swears by it. We’re going to keep building our inventory based on that.”
When it comes to salesmanship, Kevin says you have to plant the seed. “There is only a small group of people that will call you because you have a line array, the first time. Many people don’t know what a line array is, so we will specify the line array for the job. Once they understand the advantages, they will call you when they want a compact system without sacrificing huge output, and I think 100 % of the time, they have been thrilled with the results.”
One happy client was the producer of the Philadelphia Paradigm Award with Kimberley Locke in Philly’s Crystal Tea Room. This room had a high profile with huge columns, so Spellcaster stuck the arrays on the pillars and obtained a tremendous amount of SPL and coverage, with the audience barely noticing them. Another example would be with Bo Bice at the Hard Rock Café before a crowd of 800. With the full line array, the engineer was able to hit 130 dB with absolutely no distortion.
“We are a mid-size company and don’t have the budget and resources of a bigger company, not yet anyway . . . we are trying, and with McCauley having been behind us 100%, our success has come easy. The audio world is very competitive, but McCauley makes it real simple. By giving you the most you can possibly get out of any given sound system, it works perfectly every time.”